Sans Superellipse Hokog 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gomme Sans' by Dharma Type, 'Nolan' by Monotype, 'Magistral' by ParaType, 'Sans Beam' by Stawix, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, logos, signage, packaging, tech, industrial, friendly, retro, confident, impact, branding, clarity, modernity, rounded, square-ish, geometric, blocky, compact.
A heavy, geometric sans with rounded-rectangle construction and softly chamfered corners. The strokes are monolinear and dense, producing a strong, compact color with minimal interior counters. Curves tend toward superelliptical bowls (notably in O/Q/0 and the lowercase rounds), while terminals are blunt and squared-off, giving the design a sturdy, engineered feel. The lowercase uses single-storey forms (a, g) and a short, sturdy t, and the figures are bold and tightly shaped with squared shoulders and rounded edges.
Best suited to display settings where strong impact is needed: headlines, posters, brand marks, packaging, and bold UI labels. It also works well for short signage or wayfinding text at larger sizes where its compact counters won’t close up.
The overall tone feels modern and utilitarian, with a friendly edge from the rounded corners and superellipse curves. Its dense black shapes and squared geometry evoke tech, sports, and industrial branding, balancing approachability with authority.
The design appears intended to deliver maximum presence with a geometric, rounded-square silhouette—prioritizing bold legibility, consistent rhythm, and a contemporary industrial character for branding and display typography.
Counters are relatively small for the weight, so letterforms read best with generous tracking and ample line spacing. Round characters maintain a consistent squarish curvature, and the numerals share the same compact, block-forward rhythm as the letters.