Sans Superellipse Holup 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, friendly, playful, modern, punchy, impact, approachability, modernity, clarity, simplicity, rounded, soft corners, geometric, compact, blocky.
A heavy, geometric sans with superelliptical construction and consistently rounded corners. Strokes are dense and even, with minimal contrast and broadly rectangular counters that keep forms compact and stable. Curves on letters like C, G, O, and S read as squarish rounds rather than circles, while joins and terminals stay blunt and clean. Lowercase forms are simple and robust, with a single-storey a and g, a short-shouldered r, and a squared, low-curve s; numerals follow the same solid, rounded-rectangle logic for a uniform texture.
Best suited to display settings where bold presence and quick recognition matter, such as headlines, poster typography, logos, packaging, and wayfinding or signage. It also works well for short UI labels or badges when used with generous spacing and sizes that preserve the counters.
The overall tone is confident and approachable, combining a contemporary, tech-forward geometry with a friendly softness. Its weight and compact shapes create a loud, poster-ready voice that feels upbeat rather than aggressive.
The design appears aimed at delivering maximum impact with a softened, rounded geometry—pairing strong, compact letterforms with superelliptical curves to feel modern, friendly, and highly legible in display use.
The tight interior spaces and broad strokes create strong impact at large sizes, while the rounded-square counters can close up in smaller text or at low-resolution reproduction. The rhythm is steady and blocklike, producing an even, chunky color across lines in the sample paragraph.