Sans Normal Ihduz 7 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra and 'FM Bolyar Sans Pro' by The Fontmaker (names referenced only for comparison).
Keywords: branding, headlines, ui, packaging, posters, friendly, modern, approachable, clean, playful, approachability, clarity, modernity, soft geometry, display impact, rounded, geometric, soft, monoline, open.
A rounded, geometric sans with monoline strokes and generously softened terminals. Counters are open and broadly circular, giving letters a smooth, airy feel, while joins and diagonals stay crisp and uncomplicated. Proportions lean expansive, with wide bowls and rounded corners that keep shapes clear at display sizes. Numerals follow the same soft geometry, with simple, readable forms and minimal detailing.
Well-suited to branding and headline work where a modern, inviting personality is desired, as well as packaging and posters that benefit from bold, smooth shapes. The open forms and straightforward construction also make it a strong option for UI labels and interface typography at medium-to-large sizes.
The overall tone is friendly and contemporary, with a casual warmth that comes from the rounded construction. It feels approachable and slightly playful without becoming quirky, balancing clarity with softness for a welcoming voice.
The font appears designed to deliver a clean, contemporary sans voice with softened geometry—prioritizing approachability and visual consistency across a wide, rounded skeleton while keeping letterforms simple and highly legible.
The design maintains a consistent rounded treatment across capitals, lowercase, and figures, creating a cohesive rhythm in text. Circular letters (like O/C/e) emphasize smooth continuity, while straight-sided forms (like E/F/H) retain gentle corner rounding to match the system.