Sans Normal Ihrev 1 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, children’s, posters, headlines, friendly, playful, casual, approachable, soft, approachability, readability, softening, playfulness, modern casual, rounded, monoline, bubbly, open counters, humanist.
A rounded, monoline sans with softened terminals and gently inflated curves that keep the texture even and smooth. Letterforms favor broad bowls and open apertures, with minimal contrast and a slightly hand-drawn, humanist irregularity in joins and stroke endings. Uppercase shapes are simple and spacious, while lowercase forms stay compact and clear, with single-storey constructions where expected (notably the “a” and “g”) and a short, soft-shouldered “r”. Numerals are similarly rounded and friendly, with a straightforward, highly legible construction.
Well-suited to friendly branding systems, packaging, and editorial or poster headlines where a warm, casual voice is needed. It also fits children’s materials, apps, and social graphics that benefit from soft geometry and easy readability.
The overall tone is warm and informal, combining a clean sans foundation with a playful, approachable softness. It feels kid-friendly and conversational rather than corporate, with a lighthearted rhythm that reads as modern and cheerful.
The design appears intended to deliver an inviting, contemporary sans with rounded edges and an easygoing texture—prioritizing approachability and legibility while adding a touch of playful character.
The generous rounding and open counters help maintain clarity at moderate sizes, while the slightly organic stroke behavior adds personality without becoming overly decorative. The wide, relaxed proportions create an airy line color that suits short to medium passages as well as prominent headlines.