Sans Normal Dyras 7 is a bold, very wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, tech branding, packaging, sporty, futuristic, dynamic, confident, techy, speed, impact, modernity, branding, display, extended, slanted, rounded, smooth, aerodynamic.
A slanted, extended sans with rounded corners and streamlined, elliptical curves. Strokes are consistently heavy and smooth, with low apparent contrast and a distinctly horizontal emphasis that makes counters and bowls feel stretched. Terminals are clean and slightly softened rather than sharp, and the overall rhythm is fast and forward-leaning. Lowercase forms show a tall x-height with compact ascenders/descenders, supporting dense setting while keeping a wide footprint.
Best suited for headlines, logos, and short-to-medium display copy where the wide, italicized stance can convey motion and impact. It works well in sports and tech branding, product marks, posters, and packaging where a bold, modern voice is desired, and it can also serve as a distinctive UI or dashboard accent type at larger sizes.
The tone is energetic and performance-oriented, with an aerodynamic, modern feel. Its slant and width suggest speed and motion, while the softened geometry keeps it approachable rather than severe. The overall impression leans toward contemporary tech, motorsport, and action branding.
The design appears intended to deliver a fast, modern display voice by combining a strong extended width with smooth, rounded geometry and a pronounced forward slant. The consistent stroke weight and simplified terminals aim for high visual impact and clear silhouette recognition in branding contexts.
Round letters like O, C, and G read as flattened ovals, reinforcing the extended stance, while diagonals in forms like A, K, V, W, X, and Z add a crisp, kinetic texture. Numerals follow the same streamlined construction, maintaining strong consistency across the set.