Sans Normal Mamay 2 is a bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Dean Gothic' by Blaze Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, dynamic, confident, modern, industrial, impact, speed, branding, display, extended, oblique, rounded, heavy, compact counters.
A heavy, extended sans with a consistent oblique slant and softly rounded joins. Letterforms are broad and low-contrast, with smooth, elliptical bowls and sturdy, horizontal terminals that often read as slightly flared. Counters are relatively compact for the weight, producing dense, high-impact text color; curves stay clean and geometric while diagonals (A, V, W, X, Y, Z) emphasize speed and direction. Numerals follow the same wide stance and blunt, rounded finishing, giving a cohesive, display-forward rhythm.
Best suited to display settings where impact is the priority—headlines, posters, and bold brand statements. It also fits sporty or performance-oriented identities, product packaging, and attention-grabbing signage where the extended width and oblique stance can be used to convey motion and power.
The overall tone is energetic and assertive, with a forward-leaning, aerodynamic feel. Its wide proportions and solid mass suggest strength and motion, evoking sports branding, performance gear, and contemporary industrial design.
The design appears intended to deliver a fast, muscular voice: a wide, slanted sans that stays clean and geometric while maximizing presence. It prioritizes brandable silhouettes and a strong text color for prominent, high-energy typography.
In longer lines the strong slant and wide set create a sweeping horizontal movement, while the tight inner spaces and heavy strokes make it most comfortable at larger sizes. The mix of rounded bowls and crisp diagonals produces a balance of friendliness and aggression that reads well in short, emphatic statements.