Sans Other Apma 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hanley Pro' by District 62 Studio (names referenced only for comparison).
Keywords: posters, packaging, headlines, children’s, branding, playful, quirky, chunky, friendly, cartoonish, display impact, handmade feel, friendly tone, attention grabbing, informal branding, irregular, bouncy, wedge-cut, soft-cornered, compact.
A heavy, soft-edged sans with intentionally irregular geometry and a hand-cut feel. Strokes stay largely even, but terminals often end in angled wedge-like cuts, creating lively silhouettes and small notches in places (notably in round forms). Curves are broad and slightly squarish, counters are relatively tight, and joins read as sturdy rather than delicate. Proportions vary from glyph to glyph with a subtle wobble in verticals and widths, giving the set a bouncy rhythm while remaining legible at display sizes.
Best suited for headlines, posters, packaging, and playful branding where personality matters more than typographic neutrality. It also works well for children’s or entertainment-oriented graphics, short callouts, and logo-like wordmarks that benefit from a bold, handcrafted texture.
The overall tone is cheerful and mischievous—more like cut-paper signage or cartoon titling than neutral UI text. Its uneven rhythm and chunky forms project warmth and humor, with a slightly off-kilter personality that feels informal and attention-seeking.
The design appears intended to deliver a bold, approachable display voice with a deliberately imperfect, cutout-inspired construction. Its irregular widths and wedge terminals aim to create motion and charm, keeping large text energetic and distinctive without relying on ornament or serifs.
Round characters like O/Q show distinctive internal cuts that add character and help prevent the bowls from feeling too static. Diagonals (V/W/X/Y) are bold and angular, while lowercase shapes keep a simple, single-storey construction that emphasizes friendliness and immediacy.