Sans Normal Ofkom 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hanley Pro' by District 62 Studio, 'Mollen' by Eko Bimantara, 'Leto Sans' by Glen Jan, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Basic Sans Cnd' and 'Branding SF' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, simplicity, versatility, geometric, rounded, clean, compact, robust.
A heavy, geometric sans with broad, rounded bowls and consistently thick strokes. Curves read as near-circular and terminals are clean and unadorned, giving letters a compact, solid silhouette. Counters are relatively small for the weight, while joins and transitions stay smooth and simplified, keeping the rhythm even in dense setting. Numerals follow the same sturdy, rounded construction and maintain strong visual consistency with the letters.
Well-suited to headlines, posters, and short statements where immediate legibility and impact matter. It also fits branding and packaging that benefits from a sturdy, approachable modern tone, and works effectively for signage and UI accents when used with adequate spacing.
The overall tone is assertive and contemporary, with a friendly softness coming from its rounded geometry. It feels direct and utilitarian rather than delicate, projecting clarity and impact at a glance. The bold presence makes it feel energetic and attention-forward without becoming stylized or quirky.
The design appears intended to deliver a strong, uncomplicated geometric voice with high visual punch. Its simplified shapes and uniform stroke treatment prioritize consistency and quick recognition, aiming for versatility across contemporary display and branding contexts.
In text, the weight produces strong color and tight interior spaces, which can make long passages feel dense; it performs best when given generous size or spacing. Round letters (O/C/G/Q) dominate the texture, and straight-sided forms (E/F/H/N) stay blocky and stable, reinforcing a clean, engineered look.