Sans Normal Tamav 2 is a light, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, packaging, posters, editorial, fashion, luxury, modernist, airy, display elegance, luxury branding, editorial voice, modern refinement, elegant, refined, crisp, calligraphic contrast, sharp terminals.
This typeface presents a delicate, high-contrast construction with razor-thin hairlines and noticeably thicker verticals, creating a crisp, glossy texture. Curves are clean and elliptical, with round counters in letters like O and o, while many joins and terminals taper to sharp, needle-like points. The proportions feel expansive, with generous widths and open bowls that keep the overall color light on the page. Stroke modulation is consistent across capitals, lowercase, and numerals, and the design favors smooth, controlled outlines over geometric rigidity.
It performs best in large sizes where the fine hairlines and sharp terminals can be appreciated—editorial headlines, fashion and beauty branding, premium packaging, and high-contrast poster typography. For longer text, it is most effective in short passages or pull quotes where a refined, display-led voice is desired.
The overall tone is poised and premium, balancing minimal modern polish with a hint of couture-like drama from the extreme contrast. It reads as quiet and sophisticated rather than loud, with an airy elegance that feels suited to curated, high-end settings.
The design intent appears focused on delivering a contemporary, luxury-leaning display voice built around dramatic stroke contrast and spacious proportions. It aims to look polished and confident in high-visibility applications, emphasizing elegance and clarity through carefully controlled curves and tapered details.
Uppercase forms lean toward stately, display-oriented silhouettes, while the lowercase maintains readability through open apertures and clear interior spaces. Several letters feature distinctive tapering strokes and sharp diagonal cuts that add a fashion-forward edge in headlines. Numerals follow the same contrast logic, with slender linking strokes and refined curves that keep figures feeling upscale and editorial.