Sans Normal Tihi 7 is a light, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, posters, branding, fashion, luxury, dramatic, elegant, display impact, premium tone, editorial style, modern elegance, hairline, calligraphic, high-contrast, refined, sharp.
This typeface uses razor-thin hairlines against heavy verticals to create a striking, high-contrast texture. Forms are generally open and generously proportioned, with wide round counters and smooth, circular bowls that keep lines of text airy despite the strong contrast. Terminals are crisp and finely tapered, and several glyphs introduce diagonal hairline gestures that feel drawn rather than purely geometric. The rhythm is driven by sturdy stems and delicate connecting strokes, producing a refined, slightly theatrical sparkle at display sizes.
Best suited to large-format typography such as headlines, magazine spreads, posters, and high-end brand identities where its contrast and fine detailing can be appreciated. It can also work for short subheads or pull quotes when set with generous tracking and leading to protect the hairlines.
The overall tone is polished and editorial, mixing classical sophistication with a modern, stylized edge. Its sharp hairlines and glossy contrast suggest luxury branding and fashion-led design, while the wide, calm curves keep it from feeling overly ornate. The result reads as confident, dramatic, and premium.
The design appears intended to deliver a contemporary, fashion-forward take on a refined display style, emphasizing contrast, width, and crisp finishing for impact. It aims to feel premium and expressive while maintaining clean, uncluttered letterforms for readable display text.
Round letters maintain consistent, smooth curvature, while diagonals and cross-strokes often thin to near-hairline, which can create a shimmering effect in larger settings. Numerals follow the same contrast logic, with sweeping curves and delicate joins that prioritize elegance over utilitarian neutrality.