Sans Normal Lydih 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Sole Sans' by CAST, 'Remora Corp' by G-Type, 'Basic Sans Cnd' by Latinotype, 'Calton' by LetterMaker, 'Breno Narrow' by Monotype, 'Akwe Pro' by ROHH, and 'Bommer Sans' by dooType (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, social graphics, playful, punchy, friendly, sporty, retro, impact, motion, approachability, display clarity, branding, slanted, rounded, chunky, compact, bouncy.
A heavy, slanted sans with rounded bowls and broad, smooth curves throughout. Strokes are consistently thick with minimal modulation, creating solid, compact counters and a strong silhouette. The italic angle is pronounced and steady, and many joins and terminals are softly cut or slightly angled, adding motion without becoming sharp. Letterforms are generally wide and weighty in the uppercases, while the lowercases keep a sturdy, rounded construction with single-storey shapes where expected and open, simplified apertures.
Best suited for short, high-impact settings such as headlines, posters, promotions, and brand marks where a bold, kinetic voice is desired. It can work for large-format copy or short bursts of text in ads and social graphics, but the dense counters and strong slant make it less ideal for long passages at smaller sizes.
The overall tone is energetic and approachable, with a lively forward lean and inflated forms that feel bold and fun. Its rounded geometry and soft corners keep it friendly, while the density and slant add a sense of speed and impact.
The design appears intended to deliver maximum impact with a friendly, rounded sans structure and a clear italic motion, balancing softness with assertive weight. Its consistent thickness and simplified shapes suggest a focus on punchy readability and a cohesive, contemporary display personality.
In text, the weight produces strong color and tight internal spaces, so spacing and line breaks benefit from generous leading. Numerals are similarly robust and rounded, matching the letters in weight and slant for consistent emphasis in mixed settings.