Sans Other Abrak 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Blooms' by DearType, 'Fox Felix' by Fox7, 'Tabloid Edition JNL' by Jeff Levine, and 'Bourton' by Kimmy Design (names referenced only for comparison).
Keywords: posters, headlines, packaging, children's, branding, playful, chunky, friendly, retro, cartoon, display impact, playfulness, handmade feel, approachability, rounded, bouncy, irregular, soft corners, compact.
A heavy, soft-edged sans with slightly irregular, hand-cut geometry. Strokes are broadly uniform and low in contrast, with rounded joins and subtly flattened curves that create a lumpy, organic silhouette. The letterforms show mild wobble in verticals and varied internal counters, giving an intentionally imperfect rhythm. Bowls are generous but not airy, terminals are blunt, and spacing feels compact, producing dense, high-impact word shapes.
Best suited for short, bold applications such as posters, headlines, storefront signage, playful branding, and packaging where a friendly, chunky voice is desired. It also works well for children’s materials, event promotions, stickers, and social graphics where high impact and character matter more than quiet readability.
The overall tone is cheerful and informal, with a cartoon-like bounce that reads approachable rather than technical. Its irregularity suggests a handmade or cut-paper sensibility, lending a retro, novelty energy suited to attention-grabbing display moments.
The design appears intended as a characterful display sans that prioritizes personality and instant visibility. By combining very heavy strokes with subtle irregularity and softened shapes, it aims to feel handmade, fun, and approachable while remaining simple enough to set in all-caps or mixed-case headlines.
Uppercase forms lean blocky and poster-like, while lowercase maintains the same chunky texture, helping mixed-case settings feel cohesive. Numerals match the same soft, cutout construction and hold up well as bold display figures. In longer text, the strong texture and tight massing create a lively pattern that can become visually dominant, especially at smaller sizes.