Sans Normal Logeb 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold and 'Kyrial Sans Pro' and 'Metronic Pro' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, modern, punchy, impact, momentum, modernity, clarity, slanted, rounded, geometric, compact, high impact.
A heavy, slanted sans with rounded, geometric bowls and broad, clean strokes. Curves are smooth and continuous, with minimal modulation, while joins and terminals are crisp and slightly angled, reinforcing forward motion. Counters are fairly open for the weight, and the overall fit feels compact and efficient, creating a dense, high-ink texture without looking cramped. Numerals and capitals follow the same robust, streamlined construction, producing a cohesive, contemporary rhythm in text.
Best suited to large-scale applications where impact and momentum matter: headlines, posters, and campaign graphics. It also fits sports and fitness branding, energetic packaging, and bold signage where quick recognition and a strong silhouette are priorities.
The overall tone is assertive and fast-moving, with a sporty, action-oriented feel. Its bold mass and consistent slant convey confidence and urgency, making it feel contemporary and attention-grabbing rather than delicate or formal.
The font appears designed to deliver a modern, high-impact voice with a clear sense of motion. Its rounded geometric construction and strong slant suggest an intention to stay clean and readable while emphasizing speed, confidence, and visual punch in display settings.
The design balances round forms with squared-off detailing, which helps maintain clarity at large sizes while keeping a strong graphic presence. The italic angle is steady across the set, and the boldness amplifies dark/bright contrast on the page, especially in headlines and short phrases.