Sans Normal Oskos 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Prima Sans' by Bitstream, 'FF Signa' and 'FF Signa Round' by FontFont, and 'Anele Pro' by Ole Sondergaard (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, confident, modern, utilitarian, friendly, impact, clarity, modern branding, display strength, sturdy, clean, geometric, compact, solid.
A heavy, clean sans with sturdy, mostly uniform strokes and broad, open counters. Curves are smooth and fairly circular, while joins and terminals stay crisp, creating a firm, engineered silhouette. Proportions skew wide with generous horizontal spread, and the overall rhythm reads steady and even across uppercase, lowercase, and numerals. Lowercase forms are straightforward and compact, with a single-storey “a” and a single-storey “g,” plus short, economical ascenders and descenders that keep lines tight in text.
This style suits display roles where strong presence is needed, such as headlines, posters, storefront and wayfinding signage, and bold brand marks. It can also work for short text runs in UI or marketing layouts when a compact, high-impact typographic color is desirable.
The tone is confident and direct, with a contemporary, no-nonsense voice. Its rounded geometry adds a mild friendliness, but the weight and firmness keep it assertive and attention-getting rather than playful.
The design appears intended as a straightforward, high-impact sans that prioritizes clarity and visual strength. Its geometric roundness and consistent stroke behavior suggest a focus on broad, contemporary usability for branding and display typography.
In the sample text the dense color and wide set make blocks of type feel strong and impactful, with clear word shapes and strong emphasis in headings. Numerals appear robust and highly legible, matching the same solid, rounded construction as the letters.