Sans Normal Osmub 7 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modernity, approachability, display strength, rounded, geometric, compact, blocky, high-impact.
A very heavy, geometric sans with broad, rounded bowls and largely uniform stroke weight. Curves are built from clean circular and elliptical forms, paired with crisp, flat terminals and minimal modulation. Counters are relatively open for the weight, and the overall rhythm is steady and compact, producing a dense, poster-ready texture. The lowercase keeps simple, sturdy constructions with round dots on i/j and single-storey forms where applicable, while numerals are bold and highly legible with straightforward geometry.
Best suited to display use where maximum impact is needed, such as headlines, posters, campaign graphics, brand marks, packaging, and wayfinding or retail signage. It can work for short UI labels or callouts when space allows for extra breathing room, but long passages will feel heavy without careful spacing.
The tone is assertive and contemporary, with a friendly roundness that keeps it from feeling harsh. Its mass and simplified shapes communicate confidence and immediacy, lending a straightforward, no-nonsense voice that still feels approachable.
The design appears intended to deliver a bold, geometric voice with strong legibility and a modern, approachable character. Its simplified construction and substantial weight emphasize clarity and presence for attention-grabbing typography.
In text settings the weight creates strong word shapes and tight internal spacing, so it reads best when given generous tracking and line spacing. The round forms (notably in O/Q and the numerals) dominate the texture, while angular joins in letters like A, K, V, W, and Z add snap and contrast in the silhouette.