Serif Other Ekwu 12 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, magazine covers, dramatic, editorial, fashion, retro, theatrical, display impact, brand voice, stylized classic, editorial flair, high impact, angular, cut-in, flared, ink-trap.
A heavy, right-leaning serif with broad proportions and sharply cut interior shapes. Strokes are sturdy and largely even, with dynamic tapering and flared terminals that read as stylized serifs. Many glyphs feature wedge-like notches and sliced counters that create a stencil-like, ink-trap feel, producing strong black shapes and distinctive negative-space rhythm. Curves are full but interrupted by crisp angles, and the overall texture is bold and punchy rather than delicate.
Best suited to display typography such as headlines, posters, magazine and campaign graphics, packaging, and brand marks where the carved counters can be appreciated. It can also work for short subheads or pull quotes when set with generous size and spacing, but it is less appropriate for long-form reading at small sizes.
The font conveys a dramatic, couture-leaning tone—confident, slightly mischievous, and attention-seeking. Its cut-in details and strong slant suggest movement and performance, giving it a retro editorial flavor that feels at home in headlines and branding where personality matters as much as readability.
The design appears intended to reinterpret a classic serif italic with a modern, decorative cutout treatment, prioritizing strong silhouette and expressive rhythm. The goal is likely to provide a distinctive, high-impact display face that remains typographically rooted while feeling stylized and contemporary.
The distinctive internal cutouts can reduce clarity at small sizes, but they add a memorable signature at display scales. The numerals and capitals maintain the same sliced, high-contrast-in-silhouette approach, keeping a consistent graphic voice across text and figures.