Sans Normal Ridoh 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: packaging, posters, children’s, branding, social, friendly, playful, casual, approachable, hand-drawn, approachability, warmth, casual tone, human feel, readability, rounded, soft, informal, quirky, open.
A rounded sans with subtly irregular, hand-drawn construction and mostly even stroke thickness. Terminals are softened and often slightly angled, giving the outlines a lively, human rhythm rather than geometric precision. Counters are generally open and circular, with gentle asymmetries in curves and joins; bowls and shoulders feel slightly bouncy. Proportions lean broad and airy, with clear letter separation and simple, legible forms across text sizes.
Well suited to packaging, headlines, posters, and brand touchpoints that benefit from a friendly, human tone. It also works well for short-to-medium text in casual contexts such as social graphics, invitations, labels, and educational or kid-oriented materials where warmth and approachability are priorities.
The overall tone is warm and personable, with a lighthearted, everyday character. Small inconsistencies in stroke endings and curvature add charm and an organic feel, suggesting an informal voice suited to friendly messaging rather than strict corporate formality.
The design appears intended to deliver an approachable sans-serif voice with hand-made softness—prioritizing warmth, clarity, and personality over strict geometric consistency. Its rounded shapes and gentle irregularities aim to keep text readable while signaling an informal, upbeat mood.
Uppercase forms read clean and sturdy, while the lowercase adds more personality through rounded shoulders and softly kinked joins. Numerals follow the same relaxed logic, with smooth curves and uncomplicated silhouettes that keep them readable in running text.