Sans Normal Nugop 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Artegra Sans' by Artegra, 'Pluto' and 'Pluto Sans' by HVD Fonts, and 'Conneqt' by Roman Melikhov (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, confident, impact, approachability, display, soft, rounded, compact, bubbly, heavy.
This typeface uses heavy, rounded sans forms with smooth curves and broad, blunt terminals. Counters are generally open and generously sized for the weight, while joins and corners are softened rather than sharply squared. Proportions lean wide and sturdy, with a large x-height and compact ascenders/descenders that keep the silhouette dense and even. Figures follow the same chunky construction, with simple, highly legible shapes and consistent stroke presence across the set.
It performs especially well in large sizes for headlines, posters, and bold brand statements where the rounded shapes can read clearly and the weight can carry visual hierarchy. It also suits packaging, labels, and signage that benefit from an approachable, high-impact voice.
The overall tone is upbeat and approachable, with a distinctly bold, pop-forward presence. Its soft geometry and thick shapes read as friendly and informal rather than technical, giving text a warm, attention-grabbing character.
The design appears intended to deliver maximum presence with a friendly, rounded feel—combining sturdy, wide proportions with soft corners to remain inviting while still reading loud and confident.
In the sample text, the strong color and broad letterforms create a dark, commanding texture, making it best suited to settings where impact is preferred over subtlety. The rounded construction helps maintain clarity despite the heavy weight, especially in short words and headline-style lines.