Sans Normal Otrig 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, 'Cedora' by Lafontype, 'Sans Beam' by Stawix, 'Nuno' and 'Puck' by Type.p, and 'Centrale Sans Rounded' by Typedepot (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, approachable, clean, approachability, impact, clarity, modernity, simplicity, rounded, soft corners, open forms, generous spacing, geometric.
A heavy, rounded sans with smooth curves, softened terminals, and a largely geometric construction. Strokes are consistently thick with subtle modulation, giving counters and joins a sturdy, even color. The uppercase shows broad, simple silhouettes (notably circular O/Q and a clean, open G), while the lowercase keeps a single-storey a and g with large apertures and compact shoulders. Numerals are wide and sturdy, with clear, uncluttered forms and rounded corners that match the letterforms.
Well-suited for headlines and short blocks of copy where a strong, friendly presence is needed—brand wordmarks, posters, packaging, and large UI or environmental text. The open counters and simple shapes also make it effective for signage and attention-grabbing labels.
The overall tone is warm and contemporary, balancing friendliness with a confident, high-impact presence. Its rounded geometry and open counters feel approachable and readable, while the weight and width lend a bold, headline-forward voice.
The design appears intended to deliver a modern, approachable sans that maintains clarity under heavy weight by using open apertures, large counters, and rounded detailing. It prioritizes impact and friendliness over sharp, technical precision, aiming for confident readability in display contexts.
Curves dominate the design, with minimal sharpness at joins; diagonals (V/W/X/Y) remain crisp but still softened by rounded ends. The rhythm in text is steady and highly legible at display sizes, with generous internal space helping letters stay distinct despite the heavy weight.