Sans Superellipse Uhmi 2 is a bold, wide, medium contrast, upright, tall x-height font.
Keywords: branding, headlines, ui, signage, packaging, modern, friendly, robust, techy, clean, approachability, clarity, modernity, impact, interface-ready, rounded, boxy, soft corners, geometric, compact counters.
A heavy, rounded sans with a distinctly squared‑off geometry: many curves resolve into superellipse-like bowls and rounded-rectangle counters. Strokes are uniform and sturdy, with softly radiused corners that keep the texture smooth despite the dense weight. The proportions feel broad and stable, with large, open lowercase forms (single-storey a and g) and simple, high-clarity construction. Uppercase shapes are compact and solid, with rounded terminals and minimal modulation, producing a consistent, contemporary rhythm in text.
This style performs best in branding, headlines, and short blocks of copy where a bold, friendly voice is needed. The sturdy construction and rounded corners make it well-suited to UI labels, wayfinding/signage, packaging, and product-forward marketing where clarity and approachability are both important.
The overall tone is contemporary and approachable—confident and utilitarian, but softened by generous rounding. It reads as tech-forward and practical rather than formal, with a friendly, slightly playful warmth that suits modern interfaces and product branding.
The design appears intended to deliver a modern, high-impact sans that stays inviting through rounded-rectangle construction. It emphasizes consistency, legibility, and a contemporary geometric voice that feels at home in digital and product contexts.
The figures follow the same rounded-rect logic, yielding strong presence and high legibility at display sizes. The rounded corners and blocky skeleton create a cohesive “soft industrial” feel, especially noticeable in the bowls of B, D, O, and P and the squared counters throughout.