Serif Normal Ipmum 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, body copy, academic, classic, bookish, formal, literary, traditional, readability, tradition, print tone, literary voice, bracketed, oldstyle figures, ball terminals, calligraphic, warm.
A conventional serif with bracketed serifs, moderate stroke contrast, and a steady, text-oriented rhythm. Curves are softly modeled and slightly calligraphic, with rounded joins and occasional ball terminals in the lowercase. Proportions feel balanced rather than condensed, with a normal x-height and clear differentiation between thick and thin strokes. The numerals appear oldstyle (text figures), with varying heights and a more handwritten cadence than lining figures.
Well suited for extended reading in books, editorial layouts, and magazine body copy where a familiar serif texture supports comfortable scanning. It can also serve academic or institutional materials that benefit from a traditional typographic voice, and works effectively for pull quotes and headings at moderate sizes.
The overall tone is classic and bookish, with a traditional, literary presence. It reads as formal but not stiff, projecting a warm, established editorial character suitable for long-form reading.
The design appears intended as a dependable, general-purpose text serif with a traditional construction and gentle calligraphic influence, aiming for readability and an established print-like color on the page.
Details like the gently flared/bracketed serifs and the lively, slightly varied forms in the lowercase and figures give the face an approachable, historical texture. The capital forms are stately and even, while the lowercase adds subtle personality through rounded terminals and modest modulation.