Sans Normal Obnuw 9 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, bold, confident, friendly, sporty, punchy, impact, headline clarity, modern branding, approachable boldness, geometric, blocky, rounded, compact, solid.
A heavy, geometric sans with large, rounded counters and strongly simplified construction. Strokes are consistently thick with minimal modulation, producing a dense, ink-trap-free silhouette and clear, high-impact shapes. Curves tend toward near-circular bowls, while joins and terminals are clean and blunt, with occasional angled cuts that add a slightly industrial, athletic flavor. Spacing appears sturdy and deliberate, and the overall rhythm reads as compact and forceful, optimized for impact rather than delicacy.
Best suited for short, high-impact text such as headlines, posters, branding marks, packaging callouts, and display signage where strong presence is needed. It can also work for punchy UI labels or hero text, though its density suggests using it with ample spacing and at larger sizes for best clarity.
The tone is assertive and upbeat, projecting confidence and approachability at the same time. Its oversized, rounded forms feel friendly and contemporary, while the sheer mass and compact rhythm give it a sporty, headline-driven energy.
The design intent appears focused on delivering maximum visual impact with a clean, modern sans structure—prioritizing bold legibility, simple geometry, and a friendly roundness that supports contemporary branding and attention-grabbing display typography.
The design maintains strong consistency between uppercase and lowercase, with simple, workmanlike details that keep letterforms unmistakable at large sizes. Numerals match the letter weight and geometry, reading as sturdy and poster-ready.