Sans Normal Iggup 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Northpole' by 38-lineart, 'Novelo' by AcidType, 'Hando Soft' by Eko Bimantara, and 'Gomenasans' by Glowtype (names referenced only for comparison).
Keywords: branding, packaging, ui labels, headlines, posters, friendly, casual, approachable, playful, modern, approachability, clarity, modernity, simplicity, softness, rounded, soft, monoline, open counters, humanist.
A rounded, monoline sans with soft terminals and gently inflated curves. Letterforms lean on circular and elliptical construction, with open apertures and roomy counters that keep the texture light and readable. Strokes are consistently weighted with minimal modulation, and joins are smoothed rather than sharply angular, giving diagonals and curves a cushioned feel. Overall spacing reads comfortable and slightly generous, supporting an even rhythm in both all-caps and mixed-case settings.
This font is a strong fit for brand identities, packaging, and marketing materials that benefit from a friendly, modern voice. It also works well for UI labels, app navigation, and short informational text where round forms and open counters support quick recognition. In display sizes it delivers a playful, approachable character without relying on decorative elements.
The tone is warm and informal, with a subtly playful softness that feels welcoming rather than technical. Its rounded geometry and smooth terminals suggest friendliness and ease, making it well-suited to messaging that aims to be approachable and unthreatening.
The design appears intended to provide a modern, easygoing sans that balances clean construction with softened geometry. By using rounded terminals and consistently weighted strokes, it aims for high approachability and clear, simple letter recognition across a range of everyday design contexts.
Capitals maintain a clean, simplified construction, while the lowercase keeps a straightforward, contemporary silhouette with round i-dots and uncomplicated bowls. Numerals follow the same softened logic, with clear shapes and rounded corners that match the alphabet’s overall softness.