Sans Normal Okgus 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'ITC Avant Garde Gothic' and 'ITC Avant Garde Gothic Paneuropean' by ITC, 'Aharoni MF' by Masterfont, and 'Century Gothic Paneuropean' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, straightforward, impact, clarity, modernity, versatility, brand voice, geometric, rounded, compact, sturdy, crisp.
A heavy, geometric sans with clean, closed counters and a predominantly circular/elliptical construction in round letters. Strokes are broadly even and terminate with flat, crisp ends, producing a solid, compact color in text. The lowercase has a single-storey a and g, open apertures, and simple, utilitarian joins; the uppercase is broad-shouldered with straightforward diagonals and stable verticals. Spacing appears moderately tight and consistent, supporting dense headline setting and short text blocks.
Best suited to headlines, posters, brand marks, and packaging where a dense, high-contrast-on-white typographic presence is needed. It also works well for signage and interface labels at larger sizes, where its simple shapes and consistent rhythm help maintain clarity and impact.
The overall tone is modern and no-nonsense, with a friendly approachability coming from the rounded geometry. Its strong weight and steady rhythm read as confident and direct, well suited to clear, high-impact communication without feeling decorative.
The design appears intended to deliver a contemporary, geometric sans voice with strong presence and dependable legibility. It prioritizes clean construction and consistent, sturdy forms to create an efficient display workhorse for modern graphic applications.
The Q features a distinct diagonal tail that cuts into the bowl, adding a recognizable signature in caps. Numerals are similarly geometric, with rounded forms and sturdy verticals that maintain an even, emphatic texture when set alongside letters.