Sans Normal Kidov 5 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Hype vol 3' by Positype, 'Fixture' by Sudtipos, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, signage, sporty, dynamic, confident, contemporary, technical, emphasis, speed, impact, modernity, clarity, slanted, compact, blunt, clean, rounded.
A slanted sans with sturdy, uniform strokes and broadly rounded bowls. The letterforms lean forward with a consistent italic angle, using mostly squared terminals softened by subtle rounding. Counters are open and clean, and curves are built from smooth, near-elliptical geometry that keeps the texture even across lines. Uppercase forms feel streamlined and slightly condensed in their internal spacing, while lowercase shows simple, functional construction with a single-storey “a” and “g” and a short, minimal “t” crossbar.
Best suited to short, high-impact settings such as headlines, brand marks, posters, and promotional graphics. The strong weight and slant also make it a natural fit for sports, automotive, and tech-forward themes, and it can work for bold interface labels or wayfinding where emphasis is needed.
The overall tone is energetic and purposeful, with a forward-leaning stance that reads as fast and assertive. Its heavy, smooth shapes project strength and clarity without feeling ornate, giving it a modern, performance-oriented voice.
The design appears intended to deliver a bold, forward-moving sans italic that stays clean and legible while emphasizing speed and impact. Its simplified construction and smooth geometry suggest a focus on modern display use with consistent rhythm across mixed-case and numerals.
Numerals share the same rounded, monoline logic and maintain strong presence at display sizes. The “Q” tail is short and unobtrusive, and diagonals (like in K, V, W, X, Y) are crisp and consistent, reinforcing the font’s brisk rhythm.