Sans Normal Ulmer 7 is a light, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, captions, packaging, ui labels, modern, minimal, clean, editorial, refined, space saving, clarity, neutrality, modernity, condensed, monolinear, high-shouldered, open apertures, flat terminals.
A tall, condensed sans with clean, largely monolinear strokes and modest, even contrast. Curves are smooth and elliptical with open counters, while many terminals finish flat, giving a crisp, pared-back look. Proportions are vertically emphasized, with narrow letterforms and tight internal widths that create a brisk rhythm; capitals read especially columnar, and the numerals follow the same streamlined, utilitarian construction.
Best suited to space-conscious settings where you need a lot of characters per line, such as headlines, subheads, posters, and packaging panels. It can also work well for UI labels and concise editorial display text where a clean, condensed voice is desired.
The overall tone is modern and restrained, leaning toward an editorial or institutional cleanliness rather than playful expression. Its narrow, upright stance feels efficient and composed, with a refined simplicity suited to understated branding.
The design appears aimed at delivering a neutral, contemporary sans optimized for compact typography. Its simplified terminals, smooth curves, and consistent stroke behavior suggest an intention to remain legible and orderly while maximizing horizontal economy.
Distinctive narrow proportions and straightforward construction keep texture consistent across mixed case. Round letters like O and 0 are compact and upright in feel, while diagonals (A, V, W, X) maintain a sharp, economical geometry that reinforces the condensed rhythm.