Sans Normal Funel 10 is a light, very narrow, low contrast, upright, normal x-height font visually similar to 'DynaGrotesk' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, subheadings, posters, packaging, branding, modern, clean, quiet, editorial, refined, space saving, modern utility, clean display, editorial tone, condensed, minimal, airy, linear, tall.
A tall, condensed sans with clean, linear strokes and a calm, even rhythm. Curves are smoothly drawn and generally oval, while straight stems stay parallel and disciplined, giving the design a compact, vertical stance. Terminals are mostly straightforward and unembellished, with occasional gentle curvature on forms like J and some lowercase descenders. Counters are relatively open for the width, and spacing appears measured to keep text blocks tight but orderly.
This font is well suited to headlines and subheads where space is limited and a compact, modern look is desired. It can work effectively in posters, packaging, and branding systems that need a tall, economical wordmark or typographic lockup. For longer passages, it performs best when given generous leading and moderate sizes to maintain clarity.
The overall tone is modern and restrained, with a quiet confidence that feels editorial and design-forward. Its narrow footprint and steady construction create a focused, efficient voice rather than a playful or expressive one. The result reads as refined and neutral, suited to understated branding and layout systems.
The design appears intended to deliver a space-saving sans that stays clean and contemporary, emphasizing verticality and controlled geometry for a crisp, editorial feel. It prioritizes consistency and economy over expressive stroke modulation or decorative detail.
Uppercase proportions lean tall and slim, producing strong vertical emphasis in headings. The lowercase shows a simple, contemporary construction with clear differentiation between similar forms (for example, i/j punctuation and distinct numeral shapes). In running text, the condensed letterforms create a dense texture that benefits from comfortable line spacing.