Sans Normal Okrub 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Matteo' by Indian Type Foundry, 'Oblivian Text' by Jörg Schmitt, 'Boston' by Latinotype, 'Clear Sans' by Positype, 'Canaro' by René Bieder, and 'Grotica' by Runsell Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, friendly, straightforward, neutral, clarity, modernity, impact, versatility, geometric, rounded, clean, sturdy, open counters.
A sturdy geometric sans with generous proportions and largely circular bowls. Strokes are even and monolinear, with clean terminals and minimal modulation. Curves are smoothly drawn and counters stay open, while joins remain crisp, giving the design a firm, contemporary structure. The lowercase shows simple, functional forms with a single-storey “a” and “g”, and the numerals follow the same rounded, high-clarity construction.
Well-suited for headlines, display copy, and brand work where a solid geometric voice is needed. The open shapes and consistent stroke weight also make it a good choice for signage and short UI labels, especially at medium-to-large sizes.
The overall tone is modern and approachable while still feeling assertive and businesslike. Its broad shapes and simple geometry read as confident and straightforward rather than quirky or decorative.
The design appears intended to deliver a clear, contemporary sans voice built from simple geometric primitives, prioritizing consistency and impact in display settings while remaining legible in short passages.
The capitals have a strong, architectural presence, and the round letters (C, O, Q) emphasize the typeface’s circular construction. Diagonals (V, W, X, Y) are robust and stable, and the punctuation and figures maintain the same no-nonsense rhythm seen in the letters.