Sans Normal Amlak 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Inerta' by Mint Type, 'Goga' by Narrow Type, 'Reyhan' by Plantype, 'Segment' by Typekiln, and 'Armin Grotesk' and 'Armin Soft' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, brand systems, signage, presentations, clean, neutral, modern, friendly, everyday utility, legibility-first, systematic design, modern neutrality, geometric, open apertures, crisp, balanced, minimal.
A clean sans with largely geometric construction and smooth, round bowls paired with straight-sided stems. Strokes are even and steady, with clear joins and restrained terminals that keep the outlines crisp at display and text sizes. Proportions feel balanced, with generous counters in letters like O, D, and P, and open apertures that help maintain clarity in mixed-case settings. Numerals share the same straightforward, contemporary drawing, with simple curves and consistent weight that match the letters well.
Well-suited for interface copy, product pages, and editorial typography where an even texture and clear letterforms matter. It also works for branding systems that need a neutral, versatile sans for headings and supporting text, and for wayfinding or signage where quick recognition is important.
The overall tone is modern and matter-of-fact, aiming for clarity over personality. Its rounded forms add a mild friendliness, but the rhythm stays disciplined and professional, making it feel dependable and unobtrusive in layouts.
The design appears intended as a general-purpose, contemporary sans that prioritizes legibility and a smooth, even typographic color. Its geometry and restrained detailing suggest a focus on broad usability across both display and continuous reading contexts.
The sample text shows stable spacing and a consistent color across lines, with punctuation and lowercase dots staying visually neat and centered. Diagonal-heavy letters (like V, W, X, Y) read sharp and energetic without becoming aggressive, supporting a crisp overall texture.