Sans Normal Eddam 2 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, headlines, subheads, ui labels, posters, modern, clean, dynamic, editorial, businesslike, modernize, save space, add motion, stay neutral, slanted, streamlined, open apertures, humanist.
This typeface is a slanted sans with smooth, low-contrast strokes and a streamlined, condensed overall footprint. Curves are drawn as clean ellipses with open, readable counters, while joins remain crisp and unembellished. Terminals are mostly straight or gently rounded, keeping the texture even and the rhythm consistent. The figures follow the same lean and simplicity, with clear, contemporary shapes that sit comfortably alongside the letters.
It performs well in branding and display settings where a modern, space-conscious look is useful, such as headlines, subheads, posters, and product or company communications. The clean construction also suits short UI labels and navigational text, especially when a subtle sense of motion is desired.
The overall tone is modern and efficient, with the slant adding motion and a mildly assertive, forward-leaning energy. It feels professional and contemporary rather than playful, leaning toward a polished editorial or corporate voice.
The design appears intended to provide a contemporary, no-nonsense sans voice in a slanted style, balancing compact proportions with open forms for clarity. Its restrained contrast and straightforward detailing suggest a focus on versatility and consistent texture in both titling and short text.
Spacing appears relatively tight, reinforcing the compact, vertical texture; round letters stay open and legible despite the condensed feel. The slant is consistent across capitals, lowercase, and numerals, helping the design read as a unified system in running text.