Sans Normal Roles 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection; 'Midnight Sans' by Colophon Foundry; and 'Quantum Devanagari', 'Quantum Hebrew', and 'Quantum Latin' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, retro, friendly, chunky, sporty, high impact, friendly display, retro feel, brand presence, signage clarity, rounded, soft corners, compact counters, blunted terminals, geometric.
A heavy, rounded sans with broad proportions and a smooth, geometric construction. Strokes are consistently thick with softened corners and blunt terminals, producing compact internal counters and sturdy silhouettes. Curves are generous and slightly squarish in places, while straight strokes remain clean and uniform, giving the overall texture a dense, high-impact rhythm in text.
Best suited to display settings where weight and width can deliver immediate presence—headlines, posters, signage, logos, and packaging. It can also work for short bursts of UI or social graphics where a friendly, bold voice is needed, but extended paragraphs may feel dense due to the tight counters and heavy color.
The tone is upbeat and approachable, with a nostalgic, display-driven personality. Its chunky forms and softened geometry feel energetic and informal, suggesting a sporty, headline-first character rather than a strictly utilitarian one.
Designed to maximize impact with a soft, geometric feel: wide, rounded letterforms that read quickly and project a friendly, energetic personality. The consistent thickness and blunted details suggest an intention to remain legible and cohesive in bold display applications while retaining a playful, retro-leaning flavor.
Round letters maintain a stable, almost capsule-like inner space, and joins are kept simple and strong, which helps the design hold together at large sizes. The numerals match the same rounded, substantial build, keeping a consistent voice across alphanumerics.