Sans Normal Jalon 10 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Quantum Devanagari' and 'Quantum Latin' by Indian Type Foundry, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, modern, sporty, techy, friendly, impact, clarity, modernity, display strength, brand presence, rounded, blocky, compact, geometric, smooth.
A heavy, wide sans with rounded corners and smooth, geometric bowls. Strokes are consistently thick with minimal modulation, producing sturdy silhouettes and generous internal counters. The lowercase shows a large x-height with short ascenders and descenders, and the overall rhythm is compact and even, aided by broad letterforms and straightforward construction. Terminals are mostly blunt with softened edges, and curves lean toward circular/elliptical forms; numerals follow the same wide, solid build with clear, open shapes.
Best suited to headlines, posters, and hero text where width and weight can be used for impact. It fits branding and packaging that want a strong, modern voice, and works well for sports, fitness, and tech-forward visual systems. For longer passages, it will be most comfortable when given generous line spacing due to its dense color and wide proportions.
The font projects a bold, forward, and energetic tone—more assertive than neutral, but still approachable due to its rounded geometry. Its wide stance and dense color feel contemporary and performance-oriented, with a subtle sporty/tech flavor that reads confidently in short bursts.
Likely designed to deliver maximum presence with a clean, geometric sans structure—prioritizing bold legibility, strong word shapes, and a contemporary, wide-set look for display-driven typography.
In the sample text, the weight and width create strong impact and a dark typographic color, making word shapes highly prominent at display sizes. The forms stay clean and controlled rather than playful, with a consistent, engineered feel across capitals, lowercase, and figures.