Sans Normal Amray 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink and 'Pacaembu' by Naipe Foundry (names referenced only for comparison).
Keywords: branding, ui, editorial, posters, signage, clean, modern, neutral, friendly, confident, clarity, versatility, modernization, approachability, system design, geometric, rounded, even, sturdy, crisp.
A sturdy geometric sans with smooth, round bowls and clean joins throughout. Strokes are even and heavy, with open counters and generous apertures that keep the forms readable at display and text sizes. Uppercase shapes lean toward near-circular construction (notably O/C/G), while straight-sided letters like E/F/H keep a crisp, squared presence; the overall rhythm is consistent and calm. Lowercase forms are simple and functional with rounded shoulders, a compact, single-storey "a," and a single-storey "g" with a clear ear; numerals are similarly geometric with wide curves and stable horizontal terminals.
Well-suited for brand systems that need a clean, dependable sans with a friendly geometric character. Its strong shapes and open counters make it effective for UI labels, navigation, and product interfaces, while the even rhythm also works for editorial subheads and short-to-medium text. The weight and simplified construction make it a strong choice for posters, titles, and straightforward signage.
The tone is contemporary and straightforward, projecting clarity and reliability without feeling cold. Rounded geometry adds an approachable, friendly edge, making the font feel confident and practical rather than expressive or decorative.
The design appears intended as a modern, utilitarian sans that prioritizes clarity and consistency, using geometric construction and rounded forms to stay approachable while maintaining a confident, contemporary voice.
Wide circulars and relatively large counters give the face a solid, high-contrast-on-page color that stays legible. Diagonals (V/W/X/Y) are firm and symmetric, and the overall spacing reads balanced in the sample paragraphs, supporting continuous reading.