Sans Normal Okrub 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Clobber Grotesk' by Wordshape, and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, branding, headlines, wayfinding, editorial, modern, friendly, clean, neutral, tech, versatility, legibility, modern utility, brand neutrality, system coherence, geometric, rounded, open apertures, even rhythm, high legibility.
A clean sans with geometric underpinnings and rounded curves. Strokes are even and steady, with smooth joins and minimal modulation, giving the letters a crisp, contemporary finish. Round forms (C, O, G, Q) read as near-circular and balanced, while straight-sided letters keep a sturdy, engineered feel. Counters are generous and apertures are open, supporting clear word shapes in running text and at display sizes.
Well suited for interface typography and product design where clarity and consistency are priorities. The sturdy shapes and smooth curves also work well for branding, signage, and headline settings, and it maintains a stable, readable color in short paragraphs and captions.
The overall tone is modern and approachable, with a calm neutrality that feels at home in contemporary UI and brand systems. Its rounded geometry adds friendliness without becoming playful or quirky, keeping the voice professional and matter-of-fact.
Designed to be a dependable, contemporary sans that prioritizes legibility and a balanced, geometric rhythm. The intent appears to be a versatile workhorse with a friendly edge, suitable for both functional text and polished display use.
Spacing appears comfortable and consistent, contributing to an even texture in paragraphs. The lowercase shows straightforward construction with clear, simple terminals, and the numerals match the same geometric, no-nonsense style for cohesive mixed settings.