Sans Normal Ufrav 2 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, posters, logotypes, modern, clean, confident, neutral, clarity, refinement, contemporary tone, display impact, high contrast, crisp, rounded, open counters, brisk rhythm.
This typeface shows clean, rounded construction with smooth curves and a noticeably high stroke-contrast that gives letters a crisp, polished edge. Proportions lean contemporary and balanced, with open apertures and counters that keep forms clear at display sizes. Terminals are clean and largely unadorned, and spacing feels even, producing a steady rhythm across both capitals and lowercase. Numerals match the overall drawing with similarly rounded bowls and clear differentiation between figures.
Well-suited to headlines, subheads, and prominent UI or marketing copy where a clean, refined look is needed. It can also serve branding and logotype work that benefits from rounded geometry and high-contrast detail, and it performs effectively in poster-style typography and editorial layouts.
The overall tone is modern and composed, with a confident, editorial presence. Its high-contrast drawing adds a touch of refinement without becoming ornate, keeping the impression neutral, clear, and professional.
The design appears intended to provide a contemporary, highly legible sans voice with added refinement from strong contrast and smooth, circular forms. It aims to balance neutrality with a slightly premium, editorial feel for attention-grabbing typography.
The uppercase set reads sturdy and straightforward, while the lowercase maintains clarity through open shapes and consistent curvature. In text, the contrast and smooth outlines create strong word shapes and a sharp black-on-white color, favoring headings and short passages where crispness is desired.