Sans Normal Ufrav 3 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, subhead, branding, posters, magazines, editorial, modern, refined, authoritative, clean, clarity, modernity, editorial polish, brand presence, crisp, open, rational, balanced, sculpted.
This typeface presents a clean, upright construction with a distinctly sculpted stroke profile: straight segments stay firm while curves swell and taper, creating a crisp high-contrast rhythm without resorting to decorative terminals. Proportions feel balanced with an even, readable x-height, and counters remain open across rounds and bowls. The forms lean toward geometric clarity—circular O/0 and smooth C/G—while letters like R and K show controlled, angular joins that keep the texture steady in words. Numerals are clear and sturdy, with simple, modern silhouettes that sit comfortably alongside the caps and lowercase.
It is well suited to headlines, subheads, and editorial display settings where clean geometry and contrast can add sophistication. The strong, readable shapes also make it a solid choice for branding, posters, and cover typography, especially when a modern, refined voice is desired.
The overall tone is contemporary and editorial: polished and confident, with enough contrast to feel premium while remaining straightforward and legible. It reads as calm and professional rather than playful, lending a subtle sense of formality and authority in headings and short passages.
The design appears aimed at delivering a modern sans style with a more tailored, high-contrast stroke model—bringing a touch of editorial polish to otherwise straightforward, readable letterforms. The intention seems to balance clarity with a premium feel, supporting both strong titling and comfortable word shapes.
In the sample text, the font holds a consistent color at larger sizes, with pronounced verticals and neatly managed curves that prevent the texture from becoming spiky. Round letters maintain smooth continuity, and the lowercase set feels workmanlike and clear, supporting dense text without looking mechanical.