Serif Normal Orma 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Retro Voice' by BlessedPrint, 'ITC Cheltenham' by ITC, 'Brunch Moment' by Shakira Studio, 'Cheltenham Pro' by SoftMaker, 'Antica' by Sudtipos, and 'Evans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, authoritative, traditional, stately, collegiate, impact, gravitas, heritage, readability, display text, bracketed serifs, ball terminals, beaked terminals, top-heavy, engraved.
A very heavy serif with compact proportions and a strong, ink-rich color. Serifs are sharply cut yet subtly bracketed, with frequent beak-like terminals and small triangular joins that give the shapes a carved, slightly engraved character. Round forms show moderate contrast and tight apertures, while counters are relatively small, producing a dense, emphatic rhythm. The lowercase features sturdy stems, a single-storey "g" with a pronounced ear, and ball-like terminals on letters such as "a," "c," and "e," reinforcing a classic text-serif structure at display weight.
Best suited to headlines, subheads, and short blocks of copy where a dense, classic serif voice is desired. It works well for editorial design, institutional or heritage branding, and packaging that benefits from a strong, traditional typographic anchor. For longer passages, it will be most comfortable at generous sizes and with ample leading due to its compact counters and dark overall color.
The overall tone is confident and traditional, with a formal, institutional feel. Its bold presence reads as authoritative and slightly old-world, evoking editorial headlines, bookish gravitas, and heritage branding rather than a light, conversational voice.
The design appears intended to deliver a conventional serif reading structure with the impact of a display weight. By combining crisp bracketed serifs, beaked terminals, and rounded details, it aims to project authority and tradition while remaining legible and consistent across letters and numerals.
Spacing appears fairly compact, which amplifies the dark texture in lines of text. The strongest impression comes from the combination of heavy stems, crisp serif cuts, and rounded terminals—balancing severity with a touch of warmth in the lowercase.