Serif Normal Lumod 7 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Belur Kannada' by Indian Type Foundry; 'Accia Piano' by Mint Type; 'Octava', 'Orbi', and 'Selina' by ParaType; 'Portada' by TypeTogether; and 'Gart Serif' by Vitaliy Gotsanyuk (names referenced only for comparison).
Keywords: headlines, book titling, magazine type, posters, branding, editorial, traditional, authoritative, scholarly, formal, editorial authority, classic readability, display emphasis, heritage tone, bracketed serifs, ball terminals, teardrop terminals, oldstyle numerals, robust joins.
A sturdy serif with pronounced thick–thin modulation and generously bracketed serifs. The letterforms show slightly rounded, calligraphic transitions where stems meet curves, with frequent teardrop/ball terminals (notably in characters like a, c, e, f, and the dot of i). Uppercase proportions are broad and stable with strong vertical stress and open counters, while the lowercase has a compact, workmanlike rhythm and a two-storey ‘g’. Numerals appear oldstyle, with varying heights and descenders that reinforce a bookish, text-oriented texture.
Best suited to headlines, titles, pull quotes, and other short-to-medium runs where a dense, authoritative serif voice is desired. It can also work for book and magazine typography, especially for section heads and cover lines where strong contrast and robust serifs help maintain clarity and presence.
The overall tone feels classic and editorial, projecting authority and reliability. Its weight and contrast give it a confident, slightly old-world gravitas that reads as scholarly and institutional rather than trendy or playful.
The design appears intended to deliver a conventional, text-serif heritage feel with extra weight for impact. Its bracketed serifs, oldstyle figures, and terminal detailing suggest an aim toward traditional readability and editorial credibility while remaining bold enough for prominent display use.
In the sample text, the heavy color and firm serifs create a strong paragraph presence suitable for emphatic typography. Curved letters (C, G, O, Q) show smooth, controlled bowls, and the Q’s tail is compact and traditional. The punctuation and apostrophe style harmonize with the rounded terminal language, helping the font maintain a cohesive texture at display sizes.