Sans Normal Amrim 1 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Corsica' by AVP, 'Apres' by Font Bureau, 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont, 'CF Panoptik' by Fonts.GR, and 'Futura' and 'Futura Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, ui labels, posters, branding, signage, clean, modern, straightforward, friendly, neutral, clarity, versatility, modernity, legibility, simplicity, geometric, rounded, monoline, compact, open counters.
This typeface presents as a sturdy, geometric sans with predominantly circular and elliptical bowls and a consistent, monoline stroke. Uppercase forms are broad and stable with simple construction and minimal modulation, while lowercase characters are compact with a relatively short x-height and clear, open apertures. Curves are smooth and well-contained, terminals are plain and decisive, and overall spacing reads even, producing a calm, regular rhythm in both the grid and paragraph setting. Numerals follow the same rounded, geometric logic with clear silhouettes and strong presence.
It performs well where clarity and impact are needed: headlines, interface labels, wayfinding-style signage, and compact brand applications. The steady stroke and simple geometry also make it a practical choice for short paragraphs, captions, and product or editorial callouts where a modern sans tone is desired.
The overall tone is clean and contemporary, leaning toward an approachable utilitarian feel rather than expressive or decorative. Its rounded geometry and steady weight give it a friendly neutrality that suits everyday messaging and clear, no-nonsense communication.
The likely intention is a dependable, contemporary sans built around geometric round forms and straightforward construction, aiming for high legibility and a versatile, general-purpose voice that stays visually consistent across letters and numerals.
The design favors simple, easily recognizable shapes with minimal quirks, keeping forms consistent across cases. In text, the compact lowercase and strong capitals create a confident, slightly headline-forward texture with clear word shapes.