Sans Normal Ifrif 2 is a regular weight, very wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, ui labels, headlines, friendly, casual, modern, approachable, clean, approachability, clarity, modernity, liveliness, rounded, monoline, oblique, open counters, soft terminals.
A rounded, monoline sans with an oblique/italic posture and generous horizontal proportions. Strokes stay even and smooth, with softly finished terminals and broad, open curves that keep counters airy. The overall rhythm is relaxed and readable, with simple, geometric letter construction and moderate spacing that supports longer lines of text.
It performs well in branding and packaging where a modern, welcoming personality is needed, and it scales nicely for posters and other display settings thanks to its open forms. The clean, rounded construction also suits UI labels and short headings where legibility and a softer tone are desired.
The font feels friendly and casual, with a contemporary, easygoing tone. Its rounded shapes and slanted stance add warmth and motion without becoming flashy, giving it an approachable voice suited to informal communication.
The design appears aimed at a contemporary, friendly sans that combines geometric roundness with an italic lean for energy. Its even strokes and open counters suggest an intention to stay versatile and readable while projecting a warm, informal character.
The slant is consistent across uppercase, lowercase, and numerals, and curved joins remain clean rather than calligraphic. Uppercase forms read wide and stable, while the lowercase maintains an uncomplicated, straightforward structure that emphasizes clarity over ornament.