Sans Rounded Asro 11 is a regular weight, very wide, low contrast, italic, normal x-height font.
Keywords: branding, advertising, packaging, posters, app ui, friendly, modern, casual, approachable, playful, approachability, modernity, softness, motion, rounded, soft, slanted, geometric, monoline.
A soft, rounded sans with a consistent monoline stroke and a gentle rightward slant. Letterforms favor broad, open curves and generously sized counters, with rounded terminals throughout and smoothly connected joins. The overall rhythm feels airy and relaxed, balancing simple geometric construction with subtle, humanized curves for comfortable readability at display and short-text sizes.
Works well for brand identities that want a modern, approachable feel, as well as packaging, posters, and headline-driven advertising where a soft italic voice adds motion. It can also serve UI labels and product surfaces when a friendly tone is preferred over a strictly neutral sans.
The tone is warm and easygoing, with a contemporary casualness that feels inviting rather than technical. Its rounded finishing and steady slant give it a friendly, conversational voice suited to upbeat messaging and informal brands.
The design appears intended to deliver a contemporary sans voice with added warmth and momentum, using rounded terminals and a steady slant to feel dynamic yet approachable. It aims for clean, uncomplicated shapes that stay legible while projecting a casual, friendly personality.
Curves dominate the design, and diagonals and bowls maintain a consistent softness that avoids sharp corners. Numerals follow the same rounded, open construction, keeping the texture even and cohesive across mixed alphanumerics.