Sans Normal Ufbay 1 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'GHEA Zartonk' by Edik Ghabuzyan and 'Boutique' by Milieu Grotesque (names referenced only for comparison).
Keywords: body text, editorial, book typography, headlines, branding, classic, formal, literary, refined, readability, classic tone, editorial authority, typographic elegance, bracketed serifs, vertical stress, ball terminals, sharp apexes, crisp.
A high-contrast text face with bracketed serifs and a crisp, vertical stance. Strokes move between very thin hairlines and heavy stems, with sharp joins on letters like A, V, W, and Y and smooth, rounded bowls on B, D, O, and Q. The lowercase uses a two-storey a and g, compact apertures, and pronounced terminals; the f has a notable top hook and the t shows a small, defined crossbar. Numerals are lining and similarly contrasted, with a narrow 1, open 4, and a balanced 0 that reads distinctly from O in running text.
Well-suited to editorial layouts, book interiors, essays, and other long-form reading contexts where a classic serif texture is desired. The pronounced contrast also makes it effective for headlines, pull quotes, and refined branding when set with comfortable spacing.
The overall tone is traditional and composed, with the kind of contrast and detailing associated with book and magazine typography. It feels authoritative and polished, leaning toward a literary, institutional voice rather than casual or playful.
The design appears intended to deliver a timeless, print-oriented reading experience with clear hierarchy between thick and thin strokes and a disciplined, upright structure. Its details suggest an emphasis on elegance and authority while maintaining consistent text color across lines.
In the sample text, the rhythm is driven by strong verticals and tight, controlled counters, giving paragraphs a dense, dark color at larger sizes. Uppercase forms are stately and slightly narrow in impression, while the lowercase keeps a steady texture that supports extended reading.