Sans Normal Duros 7 is a light, very wide, monoline, upright, tall x-height font.
Keywords: headlines, posters, branding, ui display, packaging, futuristic, clean, technical, minimal, friendly, modern identity, geometric clarity, tech aesthetic, display impact, simplicity, geometric, rounded, open, airy, sleek.
This typeface is built from smooth, geometric curves and straight strokes with a consistent line weight. Proportions are notably extended horizontally, giving letters a stretched, panoramic feel, while counters remain open and generously rounded (especially in O/C/G and the lowercase bowls). Terminals are clean and mostly flat, and joins are crisp, producing a tidy, engineered rhythm in text. The lowercase uses single‑storey a and g, with simple, uncluttered forms that keep word shapes broad and even; numerals follow the same rounded, streamlined construction.
It suits headlines, signage, and display typography where its stretched geometry can define a strong visual identity. The clean, open construction also works well for interface labels and contemporary branding systems, particularly when set with generous tracking to emphasize its sleek rhythm.
The overall tone feels modern and forward-leaning, with a calm, polished neutrality. Its wide stance and smooth geometry suggest a tech or sci‑fi sensibility, but the rounded forms keep it approachable rather than cold.
The design appears intended to deliver a contemporary geometric voice with emphasis on width and smooth circular construction. It prioritizes visual clarity and a streamlined, modern personality for prominent, identity-driven typography.
In running text, the wide letterforms create strong horizontal flow and clear spacing between interior shapes, which can read as airy at larger sizes. Round letters and bowls dominate the texture, while diagonals (V/W/X/Y) add crisp contrast without breaking the smooth, consistent stroke character.