Sans Normal Durad 5 is a light, very wide, monoline, upright, normal x-height font.
Keywords: branding, headlines, ui, signage, posters, clean, modern, airy, geometric, technical, clarity, modernity, approachability, neutrality, simplicity, rounded, open, spacious, smooth, minimal.
A clean sans with very open, rounded construction and generous horizontal proportions. Strokes are even and smooth with rounded terminals, giving curves a soft, continuous feel. Counters are large and clear, with circular/elliptical bowls in letters like O/C/G and a single-storey a and g that reinforce a simple geometric voice. Spacing and rhythm read relaxed and uncluttered, and the numerals follow the same rounded, monoline logic with notably circular 8 and open, simple forms.
Well-suited to branding systems that want a modern, friendly presence, as well as headlines and display text where width and openness can create impact. The simple, rounded shapes and clear counters also translate well to UI labels and wayfinding/signage when ample horizontal space is available.
The overall tone is contemporary and approachable, with an airy, optimistic clarity. Its wide stance and rounded geometry create a calm, friendly neutrality that can also feel slightly technical and forward-looking.
The font appears intended as a contemporary, geometric-leaning sans that prioritizes clarity and approachability through wide proportions, open counters, and consistently rounded forms. It aims for a minimal, versatile look that feels both clean and personable in display and interface contexts.
The design leans on circular forms and open apertures, which keeps text from feeling dense even at larger sizes. Diagonals in characters like K/V/W/X are clean and straightforward, while curves maintain consistent softness across the set.