Sans Normal Diram 9 is a very light, normal width, low contrast, upright, tall x-height font visually similar to 'Comma Base' by Martin Majoor (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, presentations, clean, modern, airy, friendly, neutral, clarity, readability, modern neutrality, approachability, humanist, open apertures, slender, crisp, rounded.
This typeface is a slender, clean sans with softly rounded curves and a calm, even rhythm. Strokes appear monolinear with gentle optical corrections at joins and terminals, producing smooth, continuous bowls and open counters. Proportions feel slightly condensed in the uppercase while lowercase shapes stay generous and readable, with a notably tall x-height that keeps word shapes clear. Details are restrained: terminals are plain and lightly tapered, curves are circular to mildly elliptical, and the numerals follow the same quiet, consistent construction.
It works well for UI labels, product copy, and long-form reading where a light typographic color and clear counters help maintain comfort at smaller sizes. The clean uppercase and tidy numerals also suit minimalist branding, decks, and informational graphics where a quiet, contemporary voice is desired.
The overall tone is modern and unobtrusive, with a light, airy texture that reads as approachable rather than technical. Its simplicity and open forms give it a friendly neutrality suited to contemporary interface and editorial environments.
The design appears intended to deliver a neutral, contemporary sans that stays readable through open forms and a bright page color, while adding subtle warmth through rounded geometry and simple, humanist lowercase choices.
The lowercase shows straightforward, single-storey constructions (notably in the a and g), supporting a more human, conversational feel. Round letters (o, e, c) stay very open, and the punctuation and figures blend smoothly with the letterforms without drawing attention.