Slab Rounded Wuba 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Serifa' by Bitstream, 'Serifa EF' by Elsner+Flake, 'Glypha' and 'Serifa' by Linotype, 'Egyptian Slate' by Monotype, and 'Typewriter' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, hearty, playful, approachable, display impact, friendly tone, vintage flavor, brand presence, soft slabs, rounded serifs, chunky, ink-trap feel, ball terminals.
A heavy, soft-edged slab serif with rounded terminals and compact, blocky forms. Strokes are thick and even, with gentle curves and small notches where strokes meet, giving an ink-trap-like bite without sharpness. Serifs read as blunt slabs that are smoothly radiused, and counters are relatively small, producing a dense, poster-ready color on the page. The lowercase is simple and sturdy with single-storey shapes (notably a and g), and the numerals are bold and rounded with a friendly, slightly condensed interior rhythm.
Best suited to headlines and short blocks of copy where a bold, friendly presence is needed—such as posters, storefront/signage, packaging, and brand marks. It can also work for punchy editorial subheads or pull quotes when generous spacing and size preserve the interior counters.
The overall tone is warm and personable, with a nostalgic, print-minded character that recalls vintage packaging and mid-century display typography. Its softness and weight keep it from feeling severe, leaning instead toward playful confidence and an inviting, informal voice.
The letterforms appear designed to deliver maximum impact with a soft, approachable slab-serif voice, pairing sturdy geometry with rounded finishing for a retro-leaning display personality.
The design favors strong silhouettes and consistent rounding, which helps letters hold together in bold settings while remaining readable. The notched joins and rounded slab ends add texture and help differentiate similar forms at display sizes.