Sans Normal Yabu 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, children’s media, playful, friendly, handmade, casual, quirky, approachability, attention, fun, informality, warmth, chunky, rounded, soft-cornered, blunt terminals, compact counters.
This is a heavy, rounded sans with compact counters and a noticeably organic, slightly irregular edge. Curves and terminals are softened and blunted, giving letters a cutout or marker-stamped feel, while strokes stay broadly consistent in weight. The rhythm is bouncy and somewhat uneven, with subtle wobble in verticals and diagonals that reinforces a casual, human-made impression.
It works best for short, high-impact settings such as posters, headlines, packaging, stickers, kids’ materials, and social graphics where a cheerful, tactile voice is desired. The dense weight and compact counters favor display sizes, while longer text is likely most successful in brief bursts like taglines or callouts.
The font projects a friendly, playful tone with a distinctly handmade warmth. Its chunky silhouettes and soft corners feel informal and approachable, leaning toward fun, kid-friendly, and craft-like communication rather than corporate neutrality.
The design appears intended to maximize impact and approachability through thick, rounded forms and a deliberately imperfect texture. Its softened geometry and slightly irregular contours suggest it was drawn to feel human and lively, prioritizing personality and immediacy over strict precision.
Uppercase and lowercase share the same chunky, rounded construction, and the numerals match the playful, cutout-like character. Interiors are relatively tight (notably in letters like a, e, and s), which increases punch but can reduce openness at smaller sizes.