Sans Normal Inmut 10 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, kids media, playful, chunky, retro, friendly, cartoon, high impact, friendly display, brandable, retro flavor, rounded, soft-cornered, compact, quirky, blocky.
A heavy, soft-cornered sans with broad proportions and simplified geometry. Strokes are consistently thick with minimal modulation, and many terminals are cut with subtle diagonals that create a faceted, almost stencil-like rhythm. Counters tend to be small and often appear as diamond/lozenge shapes (notably in O/o and 8/9), giving the face a distinctive interior texture. Uppercase forms are compact and squared-off while remaining rounded at the corners; lowercase shares the same mass and blockiness, with single-storey a and g and a sturdy, vertical emphasis.
Best suited to headlines, titles, badges, and short callouts where its bold silhouette and distinctive counters can carry the message. It works well for playful branding, packaging, event posters, and on-screen graphics where clarity at larger sizes is prioritized over long-form reading comfort.
The overall tone is exuberant and informal, with a toy-like heft that reads as cheerful and slightly mischievous. The faceted cuts and diamond counters add a retro display flavor that feels at home in pop, game, or comic-adjacent settings while staying clean and sign-like.
This design appears intended as a high-impact display sans that stays approachable: maximizing weight and presence while using rounded corners and angled cuts to keep forms lively. The diamond counter motif functions as a signature detail to make words instantly recognizable in branding contexts.
Spacing appears generous for a display face, helping dense black shapes remain distinguishable in words. The numerals and punctuation shown match the same cut-corner logic, supporting consistent branding across headings and short lines of text.