Sans Superellipse Iknat 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Ciston' by Aqeela Studio; 'AG Book W1G', 'Akzidenz-Grotesk Next', and 'Imago W1G' by Berthold; 'Bureau Grot' by Font Bureau; and 'Clinto' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, playful, friendly, retro, impact, clarity, approachability, rounded, blocky, compact, soft-cornered, geometric.
A heavy, geometric sans built from rounded-rectangle (superellipse) shapes, with broad proportions and a compact interior rhythm. Curves resolve into softly squared corners rather than true circles, giving counters a pill-like, engineered feel. Strokes are assertive and mostly uniform, with minimal modulation and crisp terminals; joins are sturdy and angular where diagonals meet. Uppercase forms read wide and stable, while the lowercase keeps simple, utilitarian construction with single-storey shapes and generous, rounded counters that stay open even at tight spacing.
Best suited to high-impact display settings such as headlines, posters, branding marks, packaging panels, and signage where bold shapes and quick legibility are needed. It can also work for short UI labels or section headers when a strong, friendly emphasis is desired, though its weight and width make it less ideal for long-form text.
The overall tone is bold and straightforward, projecting strength and clarity without feeling harsh thanks to the softened corners. It carries a contemporary, industrial friendliness that can also read slightly retro, like classic signage and packaging with a modern geometric polish.
The design appears intended to deliver maximum visual punch with a clean sans structure, using superelliptical rounding to soften the tone and improve readability in large, bold applications. It balances an industrial, constructed geometry with approachable curves for modern branding and attention-grabbing typographic statements.
The font’s squarish rounds and broad set width create a strong horizontal presence, making lines feel dense and punchy. Numerals and caps have a solid, poster-like silhouette that emphasizes impact and quick recognition.