Sans Normal Oprat 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'City Boys' by Dharma Type (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, impact, clarity, approachability, modern branding, geometric, rounded, open apertures, high legibility, soft terminals.
A sturdy, geometric sans with broad proportions and a solid, even color in text. Curves are round and smooth, with largely uniform stroke weight and minimal contrast, while joins and corners stay clean and controlled. Counters are generous and apertures read open, supporting clarity at larger and medium display sizes. The lowercase shows compact, straightforward construction with a two-storey “a” and a single-storey “g,” plus a dotted “i/j” and a short, crisp “t” crossbar that keep the rhythm firm and regular.
Best suited for headlines, brand marks, and short-to-medium text where a strong, clear presence is needed. Its broad shapes and open forms make it effective for posters, packaging, and signage, especially where quick recognition and a friendly tone matter.
The overall tone feels modern and friendly, combining a confident weight with soft, rounded forms. It reads as practical and approachable rather than formal, with a contemporary, no-nonsense voice suited to bold messaging.
Likely designed to deliver high-impact, contemporary sans typography with an approachable feel, prioritizing clear shapes, steady spacing, and robust readability for display-driven applications.
The numerals are heavy and stable, matching the uppercase in presence and maintaining consistent width and spacing. Round letters like O/Q/C emphasize smooth geometry, while diagonals (V/W/X/Y) keep a strong, balanced stance without becoming overly sharp.